Project Overview
We created professional visual content featuring models styled in Downtwn’s oversized T-shirts, focusing on the fit, comfort, and premium fabric quality. The shoots were designed to match the brand’s modern, urban aesthetic, ensuring the visuals felt authentic and aspirational. This content became the foundation for their social media marketing and online store presentation.
Challenges
Downtown is a modern oversized T-shirt brand made for today’s fashion-forward, streetwear-loving audience.
Despite having trendy, high-quality products, the brand lacked strong visual storytelling to stand out online.
Build a bold and cohesive visual identity that resonates with the youth and showcases product quality.
Drive engagement, awareness, and sales through creative campaigns.
Results
“By combining strong creative direction with fashion-focused content production, Downtwn was able to present itself as a stylish, quality-driven brand built for the modern wardrobe.”
CTO
Miguel V. Stanton
