Project Overview
We developed a PR and influencer marketing strategy tailored for the Coimbatore market. By partnering with well-known local influencers and leveraging their reach, we created excitement and anticipation ahead of the opening.
Challenges
Murugan Metals is a trusted brand offering high-quality metal utensils and cookware in Tamil Nadu.
With a new store opening in Coimbatore, they needed strong visibility and brand excitement.
Generate buzz around the store launch and attract high footfall on opening day.
Position Murugan Metals as Coimbatore’s go-to destination for premium cookware and utensils.
Results
“The campaign successfully combined digital influence with on-ground presence, making Murugan Metals’ launch not just a sales success, but a memorable community event.”
CTO
Miguel V. Stanton
