Project Overview
We began with market and competitor research to identify the opportunities and gaps in the organic retail segment. Based on our findings, we developed a brand strategy aimed at building a strong and consistent digital presence.
We started sharing their brand story online, highlighting their values, sourcing practices, and commitment to quality. The content strategy focuses on connecting emotionally with health-conscious customers while positioning Nallakadai as a trusted organic brand.
The plan is to grow their recognition locally, expand their reach across Tamil Nadu, and eventually scale to a Pan-India D2C presence through a mix of content marketing, performance ads, and e-commerce optimization.
Challenges
Nallakadai is an Erode-based organic store offering premium, high-quality organic products.
Despite strong local reach, the brand lacked digital visibility and online presence.
Expand beyond the local market and build a nationwide organic identity.
Establish a strong D2C strategy to grow as a trusted Indian organic brand.
Results
“Nallakadai’s journey with us is still ongoing, but the strategy in place is designed to turn them into one of India’s most recognizable organic brands.”
CTO
Miguel V. Stanton
