Project Overview
We crafted a slow and steady brand-building strategy with a focus on market education. Our approach includes creating educational content that explains the benefits, usage, and natural ingredients of the products, while positioning Visara Naturals as a trusted expert in herbal beauty care.
We are building a large and engaged audience space through targeted content marketing, organic reach, and strategic engagement on social media. Once the audience is mature and brand trust is established, we will execute a sales funnel strategy — guiding customers from awareness to purchase in a structured way.
Challenges
Visara Naturals is a herbal cosmetic brand specializing in unique powder-based beauty products.
As a new brand, they faced low awareness and limited customer understanding of their product type.
Educate audiences about the benefits of powder-based cosmetics and build brand credibility.
Create awareness, build trust, and prepare the market for future large-scale sales.
Results
“This education-first strategy ensures that when the sales phase begins, Visara Naturals will have a well-informed and loyal audience ready to purchase.”
CTO
Miguel V. Stanton
